Done with errors on the page
Done with errors on the page
Develop and execute marketing and business strategies and integrated programs that maximize profitable, recurring volume growth and increase the long-term value of TCCC brands.
Accountable for delivering UC, GP, DMI and Brand Contribution goals, managing day-to-day, ensuring plan execution, implementing
corrective/adjustment actions up/downside to maximize monthly operating income.
Nurture an effective working relationship with BU supporting service units and the Bottler and ensure proper field execution of marketing strategies.
Lead, motivate and develop capabilities of the Nigeria Marketing team.
Strategic Thinking/Planning - Develop Marketing Vision and Strategy for the Nigeria Franchise; Communicate and drive vision and Strategy across the Franchise; Challenge all aspects of the marketing mix in terms of understanding and awareness of trends and their impact to local brands and subsequent plans; Manage Franchise portfolio as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the Franchise; Define Category and Portfolio Segmentation for the Franchise ; Approve Portfolio and Brand Strategies in line with agreed segmentation; Align strategy (with all key stakeholders, including bottlers) across the division to ensure value for the system; Guardian of the integrity of TCCC brands/trademarks
Deliver results – Develop and manage team structure to support strategic direction; Establish and drive volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand/Marketing plan. Define marketing DMI requirements and proper allocation across the Marketing mix elements; Actively ensure adherence to quality standards across all initiatives across the Franchise; Ensure advertising executions meet agreed success criteria across Franchise.
System Alignment - Build Bottler commitment to the annual Marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).
Talent development – Conduct assessments on marketing personnel against agreed role descriptions and competencies; develop and manage succession plan within the structure; Build skills within the Franchise in all areas of the Marketing Mix.
Direct Reports ( Position Titles, not names): Marketing Manager Colas & Lights, Marketing Manager Flavors, Senior Brand Manager Stills,
Supporting Service: Operations Marketing Teams, Research Manager
Generic Competencies: Refer to Competency Directory and Provide between 3 – 7 of the highest priority competencies
Bachelor’s Degree. Masters Degree an added advantage.
Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
Judgement and Decision-Making
See key duties/responsibilities
Some travel required: 15%